Master 3 tips for using color

2022-04-26 0 By

Have you ever seen one of those bold modern ads that just forces you to stop and take a look?There was one this week that made meI was driving and a billboard featured a giant burger, most likely shot with a 16-35mm lens, with a bold canary yellow background and mainly McDonald’s red.”I need that burger!, etc…I’m a gluten-free vegetarian!I handed the photographer my hat and drove on.Color can be a very useful tool in a photographer’s toolbox to stop scrolling and draw attention to your work.Here are three tips to help you master color usage.Master the use of color in Michelle Fantina photography 1.Choose primary and Supporting colors strategically colors have an impact not only because of the way they can capture your attention, but also because of their importance and reference.There’s a whole field of color psychology.Some understanding of color psychology is important.It will help convey the message you are expressing.Here are a few examples of the relationship between color and its psychological impact: A potential cosmetics customer I once spoke with on the phone could only describe her disappointment with the recent image because “they’re reading [her] in a childish way.Having never seen the images before, I asked her how to read them to her.She couldn’t identify it, so I asked her to email the images to me so I could see them for myself.The photographer shredded the lighting, sharpness, editing and composition, but he used all the primary colors!The activity reads completely like a kindergarten classroom.Disaster.If you don’t feel like you’re born with color, Coolors might be an excellent resource for you.You can upload an image (for example, the product you’re photographing or the clothes the model will wear) and use a generator to build a palette around that image.The site also has hundreds of pre-generated color palettes for you to browse.Coolors allows you to create palettes from images, or browse hundreds of palettes using palette Builder.This is one of many resources, but the point is to use your colors consciously.Before you start shooting, determine your color palette and use colors consciously.2. To modernize your colors, Flatten them I used to drool over Dr. Jett’s photos and wonder how they got the colors to be so bright and matte.I’m not sure how they achieve the look, but for my work I found an easy way to get a flat, bold and modern look: add a low opacity layer of color.On the left is SOOC.In the middle: added a low opacity background and I added a bit of noise.On the right: The image to the left of the client’s finished image is the SOOC (taken directly from the camera).In the middle photo, I added a fill layer for the low opacity background.I added a bit of noise on the green layer and masked it to let the natural shadows through.The correct image is the finished image delivered to my client.The top layer is the theme.The middle layer is a fill layer with low opacity.I added a bit of noise to cover up the shadows.3. You can select and change specific colors sometimes I just want to use one color.Sometimes, clients give me a hexadecimal code that I need to follow to get their brand logo.Other times, THE item I want to use isn’t the right color, so I need to switch its color later.This video from Phlearn can show you how to do this.This is easier than you think.Color can be a very powerful tool in your work.I hope these tips are helpful.