6 big user service promise, anytime, anywhere, the way with you
As the saying goes, “The world’s martial arts, only fast can never break”, there is such a dark horse in the automobile industry, which has gained 400,000 users in 3 years, and completed the perfect transformation from product sequence to independent brand, creating a new speed of development of China’s cutting-edge SUV brand, which is Chery Holding Jietu Automobile.Behind its rapid development, it is inseparable from its precise strategic positioning of “travel +” and the user service and marketing system advancing with The Times.It is reported that on September 10, Jieway automobile officially announced the upgrade of user services on the fourth fan culture Festival, and released six major user service commitments. This action further enrichis its marketing service territory at the same time, but also once again showed the charm of “Jieway speed”.This time, Jietu automobile released 6 service commitments including “rest assured 100%”, “7*24h real-time service”, “booking heart”, “45 minutes fast protection”, “enjoy service”, “evaluation has good gift” and other services, covering the whole process of after-sales car service.It can be seen that each service commitment has given users practical rights and interests, Jietu automobile does not forget the original intention, always adhere to meet the needs of consumers to upgrade as their own responsibility, with better service for users to escort travel, really do “want to think of the user, worry about the user’s worry”.No diamond, no porcelain work.Jietu Motor dares to make such a high standard of service commitment, not only because of its attention to the improvement of user service experience and determination, but also because of its continuous improvement of digital marketing service system support.Since May this year, Jietu Auto APP has launched various intelligent service functions, with professional, intelligent, enjoy, connection as the service principle, through intelligent services and users to establish an “online advisory relationship”.At the same time, the offline service center is also constantly improving, Jietu Auto provides users with an online and offline communication platform, to build a complete intelligent service system.Service software and hardware upgrades, so that jietu auto has enough confidence to promise users more and better services.According to official information, jetway motor’s six service promises will be launched in the national Jetway motor service centers in the middle of September this year.For 400,000 jetway owners, this is undoubtedly a good news, to solve their car worries;For the auto industry, Jetto’s move is leading the way by providing Chinese brands with new thinking and high standards in customer service.In the past three years, Jietu Auto has always adhered to the original intention of “travel +” strategy, and has been user-centered and innovated to build multiple user contact points.To “best understand customer needs, the most close to the customer marketing, the most pleasant customer experience” three most marketing concept to attract users;To “anytime, anywhere, follow the heart” 3W service concept to serve users;Through the fan culture festival, Jiemeng road trip, user co-creation, family dinner and other activities to constantly improve the user experience and sense of pleasure.Jietu automobile in the user operation continuously take new steps, open up a new direction, but also innovatively put forward with users to create “our Jietu”.At present, Jietu Motor has held four fan culture festivals, with a total of 1,500 + activities, and more than 80,000 users participated. The referral rate of users is 30%, and 61% of users under the age of 35. These data are sufficient to show the effectiveness of its efforts in user service.The customer is the base, the service is the soul, Jietu automobile is gradually becoming the Chinese SUV brand “new force”, to carry the Chinese new brand user service banner, Jietu automobile.